Brief
Design an app for social change that engages users through gamification.
Goals
Raise awareness for the protection of feral cats in neighborhoods around the world by educating users with interactive walks, challenges, and leaderboards.
Promotional Piece
To round out the creation of Tails & Trails I made a poster that embodied the brand's mission while still appealing to the app's target audience, quirky cat-obsessed young adults looking to walk for a cause. What cause?
Well, I'll let the poster do the talking.
