Brief
Design an app for social change that engages users through gamification.
Raise awareness for protecting feral cats in neighborhoods worldwide by educating users with interactive walks, challenges, and leaderboards.
Connecting with friends and competing in challenges encourages users to educate others while educating themselves, and creates a strong community focused on the same goal.
View the video to see the final walkthrough!
The Process
To create an app, I first needed to gather inspiration, research the topic, and create "low fidelity" wireframes. These frames allow me to map out the basic placements and functions of buttons, photos, and text, among other important features.
Below is a side-by-side comparison of the low-fidelity and final wireframes.
High-Fidelity Login
High-Fidelity Homepage
High-Fidelity Walk Page
High-Fidelity Challenges
High-Fidelity Groups Page
Low-Fidelity Login
Low-Fidelity Homepage
Low-Fidelity Walk Page
Low-Fidelity Challenges
Low-Fidelity Groups Page
Promotional Piece
To round out the creation of Tails & Trails I made a poster that embodied the brand's mission while still appealing to the app's target audience, quirky cat-obsessed young adults looking to walk for a cause. What cause?
Well, I'll let the poster do the talking.
Promo Poster Sketch
Promo Poster Sketch
Promo Poster Sketch
Early sketch of the final promo poster
Promo Poster Sketch
