Brief
Using an abstract representation of a chosen subject, create a logo for a fictional brand of your choosing.
Why Choose Koi Fish?
The koi fish is a great example of nature's beauty with a rich history. The shapes created by the koi's fins as they travel through water allowed me to create icons full of movement and grace.
Historically, the koi represents royalty and generosity as they are often given as gifts between friends and family in Chinese culture.
These qualities led me to the creation of a tea brand...
Study of a koi
Early sketch of one of the final icons
Study of a koi
Sketch of one of the final icons
Experimentation with line for movement
1/3 Final Icons
2/3 Final Icons
3/3 Final Icons
What is loose-leaf tea?
Loose-leaf tea is a form of tea that produces deeper flavors and intense aromas that tea bags cannot produce. It typically consists of larger leaves which means the product is less processed than the powdered, bagged alternative. When you make a cup of tea with loose-leaf blends, there's no plastic tea bag limiting the infusion of those luxurious flavors into your favorite mug.
An example of loose-leaf tea, and how it can be packaged.
Design Decisions
This tea brand started as an eco-friendly concept. Most tea companies on supermarket shelves are packaged in the average tea bag, but Royal Tea Co. uses eco-friendly packaging.
Through my research, I learned that loose-leaf tea is less harmful to humans and the environment since it contains fewer microplastics.
Royal Tea Co. uses unconventional and refreshing bright colors to outshine its competitors that are using packaging of the past. The bright and energetic aesthetic will attract consumers who are looking for a new tea that benefits more than just themselves.
